Insights for
Financial Success

Financial Planning

The Story Behind Our New Brand

We got a fresh look!

If you’ve been on our website recently, you might have noticed our fresh new look, courtesy of the wonderful folks at Karizma Brands.

Although we’ve been working on it behind the scenes for a little while, we’re excited to officially introduce this new brand identity. This look and feel captures a lot of elements that feel like a truer reflection of our personality and the way we work with clients.

When we started Clarity about 4 years ago, our priority from a brand perspective was about communicating our credibility, and what better way to do that (we thought) than to adopt a look that was serious and corporate? (Blue seemed to be the key to doing that, judging by the colour palette of many other banks and financial services companies.)

But as the years went by and we started to come into our own way of doing things, we realized that there was a way to convey our expertise while also showcasing our personalities and the way we do financial planning. Some of our favourite client feedback over the years has been from clients expressing their surprise at how approachable and easy the financial planning process can be.

That’s when we realized it was time for an update. While we love pleasantly surprising our clients, we also want to set more positive expectations of what financial planning can look like when working with us, right from the get-go.

Let’s take a quick tour, shall we?

Our new logo

With a name like Clarity, we had to make sure our logo was clean, simple and clear.

We settled on a half-circle to represent an incomplete journey. After all, in the world of financial planning, as in life, there’s always more to learn, explore and understand. But on the other side – we hope – there’s Clarity!

You may have noticed as well that, when used in certain applications, the half circle can look like a brain, or a smile. That’s quite intentional! Which leads us to the next element…

Our tagline

These two words, “smart” and “approachable” are central to our philosophy and the way we want to work with clients. And, you guessed it, “+” is a subtle nod to our core expertise.

What do you think?

Thanks for joining us on this tour of our rebrand; we hope you like it as much as we do!

On a personal note, we are so excited to have a new look and feel that better aligns with how we work with our clients. Financial planning can be daunting, and the last thing we want is to come off as cold and corporate.

Interested in learning more about how we work with clients? Take a look at The Clarity Financial Design™ Process or feel free to get in touch any time.